Bonners
Ferry is SO ready for Spring!
You can see it in their
eyes when folks turn their faces to the sun as
they wander down the sidewalks. You can hear it
in their voices as they chirp, "it's a beautiful
day in Bonners Ferry!" to each other.
And as yet another way to bolster our sagging
economy and jump-start businesses into summer,
"The First Robin of Spring Fling" has hatched.
"It all started the other
day, when I was taking photos inside E.T.
Wireless for their new facebook page," said
Carolyn Testa. "Eileen Marcotte, co-owner of
E.T. Wireless, pulled out a fuzzy little Robin
Beanie Baby that her husband Terry had bought
for their grandchildren at the auction."
And that's when the idea
came to life.
"I thought, why not have
the traveling robin show up at different
locations and give prizes to the first five (or
three, or one) people who guess the store and go
there with the question, 'Has the Robin been
here?'" said Eileen. "What a great way to reward
customer participation and encourage visits from
those who might not otherwise have stopped in!"
So off Carolyn went, photographing the Robin in
unique locations of more than 15 participating
stores so far, up and down the South Hill and
Downtown.
"I'm not finished yet,"
said Carolyn. "It took the whole day to get
those merchants photographed, and anyone is
welcome to call me to request a visit from the
Robin if I don't get to them first."
Merchants are having a big hoot over this. It's
clever, it's upbeat, and it doesn't cost them a
thing -- except for the prizes they have to come
up with.
Beginning Monday, April 11,
the
Bonners Ferry, ID Facebook page
will post a photograph on Mondays and Wednesdays
with the Robin in a new location. Just enlarge
the photo on your screen by clicking on it and
take a good look around. You should be able to
figure out where the Robin is.
Then, high-tail it to that
retail establishment and ask, "Has the Robin
been here?"
There will be prizes for a
limited number of winners. Prizes will
vary, and numbers of winners will vary per
establishment, so don't dilly-dally!
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